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Then the amount of overlapping determines which color your eyes will see and recognize. First, these colors are dotted onto the paper using different percentages of each color. To get the 1 million color possibilities two things must happen. Whatever the exact reason just remember that ‘k’ is the black color being described here.ĬMYK is used for anything print related that you can tangibly hold: posters, billboards, business cards, brochures & leaflets. Some believe it’s to avoid confusion with ‘b’ standing for ‘blue’ in RGB where some believe ‘k’ stands for ‘key’ or aligned with having black be a base color. There are different explanations of why ‘k’ is used. Where does CMYK fit into all of this? What colors are used? If RGB is used for digital formats, what format is CMYK used for? CMYK uses Cyan, Magenta, Yellow and Black. This style works best for onscreen/digital viewing since it relates very closely to the way we naturally perceive color with the receptors in our retinas (check out this great explanation of how we see colors). So, you can totally use RGB for your printed brochure, right? Nope. It’s possible to calibrate your monitor settings with a few tweaks. The color on your monitor might be perfect for what you have in mind, but when you email it to your boss they may see an entirely different color because of their individual screen settings (brightness, contrast, etc.) or because of their monitor brand (Sony, LG, Acer). If a 0 level is used, meaning all three colors are combined to the lowest degree possible, you’ll get black. How is this done? With RGB there are 256 brightness levels that are used to create around 16,777,216 possible colors. How? Basically, your computer screen, laptop, or tablet screen mixes up various intensities of these three colors using light to create the words or images you see before your eyes in a million different colors. The RGB style ( which only includes the colors Red, Green and Blue) is only used for sharing information via computer monitors, email, websites, television, office & home printers, and all other digital files. I’d bet good money you’re probably reading this blog on a computer monitor or tablet right now. We’re here to explain it all in layman’s terms and not in advanced terminology found in a college textbook.įirst, we’ll start with RGB and why you’ll only see this style with electronic mediums instead of print. When you turn to Google to find out more, you notice RGB being thrown in the mix as well.īefore you pull your hair out trying to figure out which style uses ‘additive colors’ or ‘subtractive colors’ and what the heck PMS is in relation to all of this, take a deep breath. Phrases like CMYK and Pantone are popping up everywhere. During your search for promotional products you’re probably noticing some weird words to describe color.
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